Public Relations of the TRR 280—Vision, Association, Communication for Sustainable Construction Methods of the Future

The task of project Ö is to make the development and results of the CRC/Transregio 280 research teams visible and accessible to the public. With a developed umbrella concept – vision, association, communication –, the public will sensitize to visionary construction forms and sustainable building with carbon-reinforced concrete.

Specially tailored steps for target groups, such as the production of short films and the inclusion of art in science, are intended to promote comprehensibility and help to engage with the topic in an interdisciplinary way. Real and virtual demonstrators will also help to present research results. An important part of these programmes is the involvement of pupils and students, who are an important factor in realizing visions in the building industry as well as in other disciplines. The research results will be prepared in a way that is suitable for the target group and communicated to the public via various media channels (press, radio, social media platforms).